Circular and sustainable products : from theory into practice

Circular economy is seen as an innovative path with the potential to achieve a more sustainable society. In this context, and, facing high pressure and motivation from governments, many research projects and initiatives are being developed all over the world. However, we still have a long road ahead in translating the theory and research outputs into practice. For example, in the recently launched report “The circularity Gap report” published by Circular economy in January 2019, our society is only 9% circular and the trend is still negative, the circularity gap is not closing and the upward trend in resource extraction and greenhouse gas emissions has continued in the past 12 months (Circle economy, 2019). In the circular approach to product and service development, which entails fundamental changes in production and consumption systems, where it is necessary to go beyond resource efficiency and recycling (European Environment Agency, 2017), it’s clear the importance of design as an integrating agent in the process. Design professionals, through a redesigned approach to the design practice, applying efficient tools and comprehensive life cycle methods, have the challenge and the potential to transform products, services, and business models. The work presented in the current paper is part of a research project (Camocho, Ferreira, & Vicente, 2018) which aims to support the transition to circular and sustainable economy through design where the authors will explore the current practice, methods, tools and communication elements applied in the development and placement in the market of products claiming to be sustainable and/or circular. The pilot study presented in the paper aims to demonstrate and validate the procedure for the analysis of the process that underlays a representative sample of Portuguese products. The research aims to identify which are the real needs, drivers and barriers faced by designers and product developers in the circular design and development process. The results of the work will underpin a holistic approach, sparking critical thinking and supporting a more efficient design practice for a circular production and consumption. info:eu-repo/semantics/publishedVersion