Potentials for development of tourism in the cottages at the destination Bela krajina: opportunities and challenges

Bela krajina je pokrajina v jugovzhodni Sloveniji. Znana je predvsem po svoji legi, belih brezah, steljnikih, narodni noši, običajih in prireditvah, na katerih nikoli ne manjka odličnega vina in belokranjske kulinarike. Zelena pokrajina, ki leži med Gorjanci, Kočevskim rogom in mejno reko Kolpo, obiskovalcem nudi mir, sprostitev in nabor energije. Destinacija skriva veliko lepih neprepoznavnih kotičkov. Mednje zagotovo sodijo tudi zidanice, nekoč objekt za shranjevanje letnega pridelka, danes nastanitveni objekt na voljo turistom, željnih pristne belokranjske gostoljubnosti. Kot je v pesmi »En hribček bom kupil« napisal Anton Martin Slomšek, so Belokranjci po praznih območjih zasadili ne le trte, temveč tudi zidanice. Vsebina diplomskega dela se prepleta z zidanicami, vinogradi, naravnimi in kulturnimi znamenitostmi, gastronomijo ter drugimi elementi, ki naredijo proizvod privlačen in atraktiven za vsakega posameznika. V sklopu diplomskega dela smo zbirali podatke z anketnimi vprašalniki in z njimi ugotavljali priložnosti ter izzive turizma v zidanicah Bele krajine. Bela krajina is a region in southeastern Slovenia. It is well known for location, white birch trees, fern areas, national costumes, habits and events where great wine and great culinary are never missed. The green landscape, which lies between Gorjanci, Kočevski Rog and borders to river Kolpa, offers visitors peace, relaxation and energy shot. The destination hides many beautiful, unrecognizable places, among which are vineyard cottages - once a facility for storing annual crops, today the accommodation facility that is available for tourists who want experience authentic Bela krajina hospitality. As written in the song “En hribček bom kupil” by Anton Martin Slomšek, the people from Bela krajina planted not only vineyards but also built cottages for annual corps. The content of this paper is entanglement between cottages, vineyards, natural and cultural attractions, gastronomy and all elements that make the product attractive for any individual. In the diploma paper we collected data with the help of questionnaires in which we identified the opportunities and challenges of tourism in Bela krajina's cottages.