USERS SATISFACTION OF ADVERTISING AGENCIES SERVICES

Besedna zveza »oglaševalska agencija« izvira iz besede oglaševanje, ki ga najenostavnejše opredelimo kot obliko tržnega komuniciranja, ki je po navadi plačljiva. V Sloveniji je bila prva oglaševalska agencija že leta 1897 in je bila predhodnica naše največje medvojne oglaševalske agencije Aloma Company, ki jo je leta 1918 ustanovil Albert Matelič. V začetku se je oglaševalska agencija ukvarjala samo s tiskanimi oglasi, za razvojem radia in televizije pa je nadaljevala. Šele kasneje so se oglaševalske agencije pričele ukvarjati z celostnimi grafičnimi podobami, elektronskimi oglasi in podobno. Words »advertising agency« comes from ford advertising, which is defined by the simplest, the way of marketing communication, which is usually paid. In Slovenia it was the first advertising agency in year 1897, later named as Aloma Company created by Albert Matelič. In the beginning agency only dealt with printed ads. Later, when radio and television appears, the agency has continued with these ads. Only later, advertising agencies started to engage in integrated graphics, and similar things. And finally to electronic ads.