The Comparison of Bancassurance in Slovenia and Selected Countries

Težnja po medsebojnem povezovanju finančnih institucij je v zadnjih desetletjih v porastu. Tako tudi banke in zavarovalnice iščejo nove možnosti za dodatno izkoriščanje skupnih prodajnih poti. Povezovanje bank in zavarovalnic, ki se je sprva pojavilo v osemdesetih letih prejšnjega stoletja v Franciji, in se v zadnjih dvajsetih letih vedno bolj uveljavlja na način, da banke v svojih poslovnih mrežah tržijo zavarovalniške produkte, imenujemo bančno zavarovalništvo. V magistrskem delu smo v teoretičnem delu predstavili pojav bančnega zavarovalništva, njegovo zgodovino in ključne dejavnike, ki vplivajo na uspeh le-tega. V empiričnem delu smo deskriptivno analizirali pojav v svetovnem merilu, tako v Sloveniji kot v nekaterih svetovnih državah: Franciji kot »zibelki« bančnega zavarovalništva, Združenih državah Amerike in Mehiki kot predstavnicah ameriškega področja in Indiji kot predstavnici azijsko – pacifiškega področja. Povzetek analize predstavlja primerjava značilnosti bančnega zavarovalništva v navedenih regijah. V drugem delu empiričnega dela smo primerjali deleže bančnega zavarovalništva v izbranih državah Evropske unije in tako potrdili oz. zavrgli tri hipoteze in eno podhipotezo. Z opisnim pristopom ter delno s primerjavo deležev bančnega zavarovalništva smo prikazali, da je bančno zavarovalništvo v posameznih državah različno uveljavljeno ter da slovenske banke in zavarovalnice na področju bančnega zavarovalništva ne dosegajo povprečja držav članic Evropske unije. S pomočjo statistične metode koeficienta korelacije in razsevnega diagrama smo raziskali povezanost spremenljivk: delež bančnega zavarovalništva pri življenjskih in neživljenjskih zavarovanjih ter bruto družbeni proizvod in delež bančnega zavarovalništva pri življenjskih in neživljenjskih zavarovanjih ter skupna premija na prebivalca. Pri tem smo ugotovili, da je negativna povezanost večja med deležem bančnega zavarovalništva ter bruto družbenim proizvod pri življenjskih zavarovanjih kot neživljenjskih zavarovanjih. Prav tako pa smo potrdili, da obstaja večja negativna povezanost med deležem bančnega zavarovalništva ter skupno premijo na prebivalca pri življenjskih zavarovanjih kot neživljenjskih zavarovanjih. Kljub dejstvu, da se je razvoj bančnega zavarovalništva v Sloveniji pričel šele ob koncu preteklega stoletja, pa ima bančno zavarovalništvo v Sloveniji velik potencial za nadaljnji razvoj, kar je predstavljeno tudi v nalogi. Tendencies for mutual connections and cooperation of financial institutions have increased in the last decade. Thus, banks and insurance companies are looking for new opportunities for additional exploit of joint sales channels. Linking banks and insurance companies originally appeared in 1960s in France. In the last two decades this cooperation has evolved, and the most common form is for banks to market insurance products through their business networks. This approach is known as bancassurance. The teoretical part of the master thesis outlines the concept of bancassurance, its occurance, its history and key factors that influence its success. In the empirical part we descriptively analyze the phenomenon as it appears world-wide, but with a specific focus on Slovenia as the country of interest, France as the »cradle« of bancassurance, United States of America and Mexico as representative of the American area and India as a representative of the Asia-Pacific area. Summary analysis presents a comparison of characteristics of bancassurance in those regions. In the second subsection of the empirical part we confirm or disprove three hypotheses and one additional sub-hypothesis through comparison of proportions of bancassurance in selected member states of the European Union. By descriptive approach and partly by comparing the shares of bancassurance, we show that bancassurance in different countries is developed and utilized at different levels. Slovenian banks and insurance companies do not reach the average of the member states of the European Union in the field of bancassurance. We used statistical methods, specifically correlation coefficients and scatterplots, to investigate correlations between variables: the share of bancassurance in life and non-life insurance and the gross domestic product as well as the share of bancassurance in life and non-life insurance and total premium per capita. Greater negative correlation was found between the share of bancassurance and gross domestic product in life insurance than in non-life insurance. Furthermore we comfirmed a greater negative correlation between the share of bancassurance and total premium per capita in life insurance than in non-life insurance. Despite the fact that the development of bancassurance in Slovenia started only at the end of the last century, it has great potential for further development, which is also presented in the thesis.