Creating and capturing value in technology ventures - from market validation to business model development

The business validation phase can be a tough time for an entrepreneur, which is why it’s important that they use any and all tools necessary to help them at this stage of their business development. In this article, Natasha Evers, James Cunningham and Thomas Hoholm outline the key principles from their new book, Technology Entrepreneurship – Bringing Innovation to the Marketplace, behind market validation and business model development for successfully creating, and capturing, value. Not