How to Prepare your Company for the Trade Events of its Sector: Case study of Turomas, S.L

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019 The thesis will be focused in the company in which I did my internship and where I am still working: Turomas, S.L. This study begins by contextualizing Turomas and explaining its internal restructuring, since they are key elements for understanding the nature of this project. The main study factor is the compilation of proposals and new strategies when presenting the company at promotional events, such as open days and trade fairs of which Glasstec is the most important one. This is all part of the company's ambition to increase its international presence and, for this process, my study shows the work carried out before, during and after attending Glasstec fair in Germany, where marketing capacities are directly involved to promote Turomas. The thesis culminates with the improvements and results appreciated after the implementation of the proposed practices.