Strategic football management - financial analysis of the 'big three' portuguese football clubs with a focus on strategy development and implementation for the financially most robust club

This work combines a financial ratio analysis of the "Big Three" Portuguese clubs with the primary objective to develop and implement a strategy for the financially most robust Portuguese Club. Furthermore, the paper aims to identify if the Balanced Scorecard is a useful strategic tool for Club Managers to make well-founded decisions striving for competitive advantage among European Top Clubs. According to the analysis of the financial data and the inclusion of strategic frameworks as well as the existing literature there are indications that the Balanced Scorecard meets the requirements in this industry.