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Survival analysis in a business context: how to control the abandons of my subscribers
- Publication Year :
- 2022
- Publisher :
- PKE, 2022.
-
Abstract
- The statistical literature proposed many contributions about survival analysis in medical research, in this work this approach is proposed in a business context. The aim of this paper is to control the mortality of the users belonging to an e-mail subscribers list for a company operating in the healthcare information sector. Having available the survival times for each subscriber, the choice was oriented to survival models to evaluate the abandon of the customers. A survival analysis was conducted through a Cox model considering some risk factors of the subscriber. The selected Cox model carried to the identification of risk profiles representing different situations in terms of probability of abandon.
- Subjects :
- Survival analysis, e-mail marketing, Cox model
SECS-S/03 - STATISTICA ECONOMICA
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.od......1299..4350d7a2927da23f8e6ac8bc5e9535bd