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A marketing activity framework for the new economy

Authors :
British Academy of Management Annual Conference : Knowledge into Practice Leeds Metropolitan University, UK 15-17 September, 2003
Goodman, Steven Paul
Publication Year :
2003
Publisher :
UK : Niche Publications UK Ltd, 2003.

Subjects

Subjects :
Marketing

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......1231..c8d1d7424cacbc4d8484f5024fbbd8dd

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Authors Abstract Subjects Details