Maavalitsuste ja omavalitsusliitude kommunikatsioon sidusgruppidega Ida-Virumaa näitel

The current bachelor thesis concentrates on the role and communication of Ida-Virumaa County Government and the Union of Ida-Virumaa County Municipalities with their coherent groups. The theoretical part of the paper shows the peculiarities of the public sector communication, the concept of describing roles and gives a summary of how an organization deals with changes. The purpose of the study was to find out how the roles of Ida-Virumaa County Government and the Union of Ida-Virumaa County Municipalities have been divided over the same operational area. The other purpose was to find how these roles are seen in the future and what kind of information the county government, the union of county municipalities and the coherent groups get about the forthcoming changes. I carried out nine semi-structured interviews with the members of the county government, the union of county municipalities and the coherent groups. The interviews showed that the county government’s vision of its role differs much from the opinion of the coherent groups, at the same time the role of the union of county municipalities equals the opinion of coherent groups. The problem of the county government is its bad relations with the leaders of local government, as to the union of county municipalities the problem is lack of awareness of their work by third-party organizations. The main communication with the coherent groups happens through the internet, by using e- mails. All the representatives on the coherent groups were aware that the collaboration between Ida- Virumaa County Government and the Union of Ida-Virumaa County Municipalities is not the best. The county governor and the director of the union of county municipalities both named this to be due to the two organizations resemblances to the same functions and conflict between individuals. This opinion was also agreed by the coherent groups. Interviews that were carried out in this bachelor thesis showed that local governments, which are close coherent groups to the union of county municipalities, are also in conflict with the county government. Therefore the conflict between individuals is even larger. In the situation where communication between the two organizations does not work, the communication with the coherent groups suffers. Coherent groups are looking for changes which would specify the roles of the county government and the union of county municipalities. All the interviewees except the county governor expected the union of county municipalities to grow stronger and the county government to change into an institution that only attends government control.
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