TENDENCIES IN THE DEVELOPMENT OF THE LANGUAGE USED IN CZECH DAILY NEWSPAPERS

The worldwide scale of printed media is decreasing. This trend can also be seen amongst the dailies in the Czech Republic. In reaction to this tendency journalists are increasingly engaging in the entertainment aspects of journalism. So-called ‘infotainment’ is now firmly established in journalism. One of the most frequently and at the same time most effective infotainment strategies used in media is the application of verbal (and nonverbal) means of comedy and humor. The study presents an overview of the most frequent and thus the most typical verbal means of comedy and humor in current Czech periodicals based on the analyses of three representative Czech daily newspapers and one tabloid. The conclusion comprises, on the basis of the comparison of frequency, forms and the means of comedy and humor used sixteen years ago and at present, the development of verbal comedy and humor in Czech journalism.
Obim tiskanih medija u svijetu se smanjuje. Ovaj trend se može vidjeti i kod dnevnih novina u Republici Češkoj. Kao reakcija na te tendencije, novinarima su sve privlačniji zabavni aspekti novinarstva. Takozvani 'infotainment' je sada čvrsto prisutan u novinarstvu. Jedna od najčešćih i istovremeno najučinkovitijih multimedijskih strategija koje se koriste u medijima je primjena verbalnih (i neverbalnih) oblika komedije i humora. Rad daje pregled najčešćih i time najtipičnijih verbalnih sredstva komedije i humora u aktualnoj češkoj periodici na temelju analize triju reprezentativnih čeških dnevnih novina i jednog tabloida. Zaključak sadrži, na temelju usporedbe frekvencije, oblika i sredstava komedije i humora koji su se koristili prije šesnaest godina i trenutno, prikaz razvoja verbalne komedije i humora u češkom novinarstvu.