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Zur Wirkung von Product Placements. Theoretische Überlegungen und experimentelle Befunde zum Mere Exposure-Effekt in audiovisuellen Medien

Authors :
Matthes, J
Schemer, C
Willemsen, H
Wirth, Werner
University of Zurich
Publication Year :
2005

Subjects

Subjects :
10240 Department of Communication and Media Research
070 News media, journalism & publishing

Details

Language :
German
Database :
OpenAIRE
Accession number :
edsair.od.......885..29f982aa42d25bbe4448443ba8e84611

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Authors Abstract Subjects Details