Sportjournalism and gender

This study aimed to examine how a Swedish sports tabloid represented male and female athletes in headlines and preambles from a gender perspective. Furthermore, the study also analyzed how much coverage each gender got in Sportbladet, which was the chosen tabloid on which we conducted our study. We used a method triangulation and performed both a critical discourse analysis and a quantitative content analysis. The quantitative content analysis was made on strategically selected pictures inside the paper and the critical discourse analysis was made on the most significant article. The intention with a method triangulation was to provide both understanding in the big picture as well as on a deeper level. Our study shows that, not only do women receive a lot less coverage than men, but also that Sportbladet represented both men and women in a very gender stereotypical manner. An especially interesting finding we did was that women actually occurred in big pictures more often than men in terms of percentage. That is contrary to both our expectations and the rest of our results.