The Organizational Climate as a Factor of Competitiveness in the Fast Food Franchises in Tijuana, B.C., Mexico

This paper investigates the relationship that exists between organizational climate as a factor of competitiveness in the franchising of fast food in Tijuana, BC. No doubt the primary asset of the organization is the human resource since it is through a good working team that the company achieves its objectives and goals. This ensures their development and market positioning and does not leave aside the organizational climate and the importance it has within the companies. Here the purpose of analyzing the organizational climate in the franchising of fast food, as a factor of competitiveness is to determine whether this influences directly growth and company success. We conducted 66 representative surveys to employees of fast food franchises registered on the system of the Mexican business information, (SIEM), corresponding to Tijuana, Baja California, Mexico. The research was conducted in the last two semesters of 2012 and the year 2013.