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Psychobiology and Consumer Research: A Problem of Construct Validity: Comment [Activation Research: Psychobiological Approaches in Consumer Research]
- Source :
- Journal of Consumer Research. 7(1):92-95
- Publication Year :
- 1980
Details
- Volume :
- 7
- Issue :
- 1
- Database :
- OpenAIRE
- Journal :
- Journal of Consumer Research
- Accession number :
- edsair.od.......645..d3b5f2a851c312b3603db64ed045ffc8
- Full Text :
- https://doi.org/10.1086/208797