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Psychobiology and Consumer Research: A Problem of Construct Validity: Comment [Activation Research: Psychobiological Approaches in Consumer Research]

Authors :
Ryan, Michael J
Source :
Journal of Consumer Research. 7(1):92-95
Publication Year :
1980

Details

Volume :
7
Issue :
1
Database :
OpenAIRE
Journal :
Journal of Consumer Research
Accession number :
edsair.od.......645..d3b5f2a851c312b3603db64ed045ffc8
Full Text :
https://doi.org/10.1086/208797