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Public marketing in supporting the tourist destinations

Authors :
Grigorescu, Adriana
Balalia, Alina Elena
Publication Year :
2009

Abstract

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.

Details

Database :
OpenAIRE
Accession number :
edsair.od.......645..07bfc054555678c2cf9e7f039e96b26c