Experiences with the Fractal Company Value Shift

Companies are experiencing a higher pressure from increasingly turbulent markets. To secure the continued existence of an enterprise it is necessary to undertake a sweeping shift of values. Consistent goal orientation, process-oriented structures as well as team- and employee-oriented forms of work organization bring about opportunities for self-organization and self-optimization. Only the dynamics and flexibility achieved through this, guarantee that the fast changing customer demands can be fulfilled at all time. The fractal company is a framework concept to successfully design with the process of value shift and to introduce new organizational forms. At the heart of the concept is the six level model, conceived to manage the complex interactions within this process.