GLOBAL TOURISM AND TRAVEL DISTRIBUTION: changes, impacts and opportunity for Australian tourism

This study examines distribution changes in global distribution using a range methods and approaches. Firstly distribution structure in tourism is discussed as well as the participants in the tourism network and distribution channel, new participants, changes in technology, likely future trends and impacts of these changes. The future form of distribution is likely to be based on a customer centric business model that relies on, yet transcends technology. Indeed technology, especially a new generation or generations of smart hand held mobile devices can be expected to be so pervasive as to be effectively transparent to users.