Stakeholder Influences on the multiple bottom-line measurements for sustainability practices. (A case of Roskilde Kongres- og Idrætscenter)

We know the Nordic countries are leaders in sustainable developments in social and eco-friendly practices, and measurements of multiple bottom lines are becoming common for many organizations. Also, the European Union has enacted laws to practice sustainability and submit reports on it. However, these reports are not compulsory for all the organizations in the EU. If the organizations have more than 500 workers, they are obliged to report on it. Yet multiple bottom-line measurements for sustainability practices are becoming a trend these days, so many organizations are measuring multiple bottom lines for sustainability practices. The interesting fact is that many organizations are voluntarily measuring multiple bottom lines for sustainability practices. For private companies, these phenomena are not uncommon. But if an organization is owned by a local municipality, this is not so common. One such company is Roskilde Kongres- og Idrætscenter (an event management organization) which is owned by Roskilde municipality. Event management companies organize events, congregations, or social occasions. It is obvious that these functions will create waste, and a huge amount of energy and natural resources are connected to them. These activities have a non-eco-friendly impact on society and the environment. Although this organization is not required by law to measure multiple bottom lines for sustainability practices, it is measuring four bottom lines for the sustainability agenda. In the beginning, we did not know the exact reasons but assumed that stakeholders in this organization might demand multiple bottom-line measurements for sustainability practices. The purpose of this thesis paper was to learn about the influence of stakeholders on measuring multiple bottom lines for sustainability practices. The journey began with the theoretical framework used to study the situation. The theory of stakeholders guided which stakeholders particularly had to be considered. By exploring the different kinds of stakeholders, it was easier to know whether they influenced measuring multiple bottom lines for the sustainability agenda or not, and even if they did, which stakeholder was the most influential. The primary data was collected through semi-structured interviews, and the design of a case study was used. The analysis was done through narrative analysis due to the fact that qualitative data was collected from personal interviews. The findings of this research paper reveal that a few stakeholder groups influence measuring multiple bottom lines for sustainability practices. Moreover, influence from stakeholders can force an organization to make choices it is not required to make.