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Media planning

Authors :
Smit, E.
Moorman, M.
Neijens, P.
Donsbach, W.
ASCoR (FMG)
Source :
The international encyclopedia of communication: Vol. VII, 2964-2968, STARTPAGE=2964;ENDPAGE=2968;TITLE=The international encyclopedia of communication: Vol. VII
Publication Year :
2008
Publisher :
Blackwell, 2008.

Details

Database :
OpenAIRE
Journal :
The international encyclopedia of communication: Vol. VII, 2964-2968, STARTPAGE=2964;ENDPAGE=2968;TITLE=The international encyclopedia of communication: Vol. VII
Accession number :
edsair.narcis........ff8b8221566cd7ccbf2c1726e1912178

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