'Fit for Charity': The moderating role of private self-focus in the persuasiveness of regulatory fit

Authors :: Fransen, M.L.
Fennis, B.M.
Vohs, Kathleen D.
Pruyn, Adriaan T.H.
Mc.Gill, Ann L.
Shavitt, Sharon
Source :: Advances in Consumer Research, 746-747, STARTPAGE=746;ENDPAGE=747;TITLE=Advances in Consumer Research
Publication Year :: 2009
Publisher :: Association for Consumer Research (ACR), 2009.

Database :: OpenAIRE
Journal :: Advances in Consumer Research, 746-747, STARTPAGE=746;ENDPAGE=747;TITLE=Advances in Consumer Research
Accession number :: edsair.narcis........ed4e54349b9cbc3d9215a9094ff9552e

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