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Why Do People Fall Prey to Social Influence Techniques? A Limited-Resource Account of Compliance

Authors :
Vohs, Kathleen D
Fennis, Bob
Janssen, Loes
McGill, Ann L.
Shavitt, Sharon
SOM Marketing
Source :
Advances in Consumer Research, 36, 64-67
Publication Year :
2009
Publisher :
Association for consumer research, 2009.

Details

Language :
English
Database :
OpenAIRE
Journal :
Advances in Consumer Research, 36, 64-67
Accession number :
edsair.narcis........e10b0066e68cc029123a80fb0fde4fa5

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