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Operational measures of organzational identity: a review of existing methods

Authors :
Rekom, J
van Riel, Cees
Department of Marketing Management
Department of Strategic Management and Entrepreneurship
Source :
Corporate Reputation Review, 3(4). Palgrave Macmillan Ltd.
Publication Year :
2000

Details

ISSN :
13633589
Database :
OpenAIRE
Journal :
Corporate Reputation Review, 3(4). Palgrave Macmillan Ltd.
Accession number :
edsair.narcis........cc0c6ec53e126012b3dfa0b4fdcf4784