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'Rocking the boat at MATV: Dealing with market fragmentation'

Authors :
Meyer, RJH
Pruyn, AThH
Philips, C.
Pruyn, A.Th.H.
Kestemont, M-P.
Department of Strategic Management and Entrepreneurship
Department of Marketing Management
Source :
Understanding Marketing: A European Casebook, 129-138, STARTPAGE=129;ENDPAGE=138;TITLE=Understanding Marketing: A European Casebook
Publication Year :
1999
Publisher :
John Wiley & Sons Inc., 1999.

Details

Database :
OpenAIRE
Journal :
Understanding Marketing: A European Casebook, 129-138, STARTPAGE=129;ENDPAGE=138;TITLE=Understanding Marketing: A European Casebook
Accession number :
edsair.narcis........b5106d77acd5926bfcb41e2654f59c79

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