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You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Authors :
Bouten, L.M.
Secomandi, F.
Snelders, H.M.J.J.
Hultink, H.J.
S.n.
Source :
Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, Reykjavik, Iceland, 22-25 May 2007
Publication Year :
2007
Publisher :
EMAC, 2007.

Details

Language :
English
Database :
OpenAIRE
Journal :
Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, Reykjavik, Iceland, 22-25 May 2007
Accession number :
edsair.narcis........86dc0c16555e9150c2ff97cbf48a17a6

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