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You know it takes two: the effect of expectation on consumer evaluations of new co-branded products
- Source :
- Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, Reykjavik, Iceland, 22-25 May 2007
- Publication Year :
- 2007
- Publisher :
- EMAC, 2007.
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, Reykjavik, Iceland, 22-25 May 2007
- Accession number :
- edsair.narcis........86dc0c16555e9150c2ff97cbf48a17a6