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Marketing culture: Differentiating between genres on the basis of motives of leisure reading

Authors :
Miesen, H.W.J.M.
Lahteenmaki, Satu
Source :
Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology, 249-256, STARTPAGE=249;ENDPAGE=256;TITLE=Stability and Dynamics of Power
Publication Year :
2002
Publisher :
Turku School of Ecomics and Business Administration, 2002.

Details

Language :
English
Database :
OpenAIRE
Journal :
Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology, 249-256, STARTPAGE=249;ENDPAGE=256;TITLE=Stability and Dynamics of Power
Accession number :
edsair.narcis........43bc17c4776fe994db41ea4871bd9d9e

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