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Creating value with big data analytics: making smarter marketing decisions

Authors :
Verhoef, Peter C.
Kooge, E.
Walk, N.
Research Programme Marketing
Publication Year :
2016
Publisher :
Routledge, 2016.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.narcis........24c435d55be76386d70345d812826b0e

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