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Are we designing a beautiful product? The moderating effect of category expertise on design expertise
- Source :
- Marketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008, 87-88, STARTPAGE=87;ENDPAGE=88;TITLE=Marketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008
- Publication Year :
- 2008
- Publisher :
- University of Brighton, 2008.
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Marketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008, 87-88, STARTPAGE=87;ENDPAGE=88;TITLE=Marketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008
- Accession number :
- edsair.narcis........226358fd76f46294ab1202f923a74c2b