The Influence of Business and Credit Characteristics on Bank Credit by Traders at Pasar Horas of Pematangsiantar City

Study aims to determine the influence of business and credit characteristics on Bank credit by traders at Pasar Horas of Pematangsiantar City. The type of research used is quantitative research with descriptive data analysis approach and data collection using research instruments, quantitative statistical data analysis with the aim of testing predetermined hypotheses. The result of the study show the effect of Business and Credit Characteristics simultaneously affect the bank credit return variable by 76.4%. The Effect of Business characteristics on Bank Credit Returns show tcount 5,688 which is bigger than t table which is equal to 1,988, and level the significance is 0.000