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Towards Evaluating Effectiveness Of Visual Communication Tools In Scientific Ecological Contexts
Towards Evaluating Effectiveness Of Visual Communication Tools In Scientific Ecological Contexts
- Publication Year :
- 2020
- Publisher :
- Instituto Politécnico do Cávado e do Ave, 2020.
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Abstract
- The relationship between visual communication and natural sciences has long been present in these worlds. Joining forces from both fields in inter-disciplinary connections results in stronger outcomes for both disciplines. I am interested in knowing how to evaluate the effectiveness of different types of visual communication tools for scientific ecological subjects, which is why I hereby propose a specific cut-out step by step evaluation approach. I explain the assessment in a ‘Why? What? Who? How?’ layout, where the indicators for the effectiveness of the graphics are dictated by visual impact, recognition, understanding and memorability of the communicated message. Ecological subjects such as rewilding and trophic cascades are in need of more communication than the classical journal article or conference presentation, which is why they are taken as the ecological basis for this evaluation proposal.
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.dris...01423..6bcbecadb998d920624009ca02500f87