RESEARCH ON THE POSITIONING OF PROTECTION AND UTILIZATION OF HISTORIC DISTRICTS UNDER BIG DATA ANALYSIS

Historic districts are a special type of cultural heritage, as living cultural heritage, the utilization and development of historical districts is an inevitable issue. How to accurately position the protection and utilization of districts and achieve its healthy and sustainable development is the key work in the protection of districts. In this paper, the Internet data including Tencent’s location big data are employed to study some Chinese historic and cultural streets, establish protection and development index system for historic and cultural streets, carry out in-depth study of ten core indicators, and sum up the positioning and development direction for the protection and use of districts. Historic district, as a special type of cultural heritage, is the birthplace and supporting zone of urban context, and also the place for the daily life of the general public. It boasts profound historic and humanistic background and the characteristics of a living form. As the living cultural heritage, its use and development are necessary, and attention shall also be paid to static protection and dynamic comprehensive management. But judging from the current practice, protection and use of historic districts face a host of challenges. Some districts are devoid of popularity and vitality and become cold galleries. Some districts suffer excessive development for tourism and commercialism, and lose its “original” cultural characteristics. In addition, throngs of tourists exert a negative impact on the life of the local people and the protection of immovable cultural relics. Disorderly business format and increasingly similar landscape go against the presentation of local characteristics. We should regard historic district as a dynamic urban heritage, and achieve dynamic development and protection in accordance with its inherent development laws and the principle of “step by step” through the “organic update” mode, with emphasis on the continuous comprehensive management of material space environment and cultural society. Therefore, how to make accurate positioning of the protection and utilization of districts and achieve its healthy and sustainable development is the key work in the protection of districts.