The personalization–privacy paradox at the nexus of social exchange and construal level theories

Authors :: Lars Meyer-Waarden
Andreas Munzel
Julien Cloarec
iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan
TSM-Research, Université Toulouse Capitole, CNRS
Université de Montpellier, Montpellier Recherche en Management, Montpellier Management
Laboratoire de Recherche Magellan
Université Jean Moulin - Lyon 3 (UJML)
Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon
Montpellier Research in Management (MRM)
Université Paul-Valéry - Montpellier 3 (UPVM)-Université de Perpignan Via Domitia (UPVD)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School-Université de Montpellier (UM)
Toulouse School of Management Research (TSM)
Université Toulouse Capitole (UT Capitole)
Université de Toulouse (UT)-Université de Toulouse (UT)-Centre National de la Recherche Scientifique (CNRS)-Toulouse School of Management (TSM)
Université de Toulouse (UT)-Université de Toulouse (UT)
Université de Perpignan Via Domitia (UPVD)-Université de Montpellier (UM)
Source :: Psychology and Marketing, Psychology and Marketing, Wiley, 2022, 39 (3), ⟨10.1002/mar.21587⟩, Psychology and Marketing, 2022, 39 (3), pp.647-661. ⟨10.1002/mar.21587⟩
Publication Year :: 2021
Publisher :: Wiley, 2021.
Abstract: International audience

Subjects :: Marketing
05 social sciences
050109 social psychology
Privacy paradox
Personalization
Social exchange theory
0502 economics and business
[SHS.GESTION]Humanities and Social Sciences/Business administration
050211 marketing
0501 psychology and cognitive sciences
Construal level theory
Positive economics
Psychology
Nexus (standard)
ComputingMilieux_MISCELLANEOUS
Applied Psychology
Reciprocity (cultural anthropology)

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