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The influence of genderless appeal on preference for highly aesthetic products

Authors :
Ruoou Li
Yin, Yunlu
SU, Yi
Publication Year :
2023
Publisher :
Open Science Framework, 2023.

Abstract

The experiment explores the moderating role of 'beautiful-is-good' belief in the relationship between genderless appeals and preference for highly aesthetic products.

Subjects

Subjects :
FOS: Psychology
Marketing
FOS: Economics and business
Psychology
Business
Social and Behavioral Sciences

Details

Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....f9ed26098bd1797a6376e695844ae484
Full Text :
https://doi.org/10.17605/osf.io/mgqt6
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