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The effect of look and read directions upon the attention value of illustrations and texts in magazine advertisements

Authors :
David Kahn
E. J. Asher
Source :
The Journal of applied psychology. 31(4)
Publication Year :
2010

Subjects

Subjects :
Advertising
Humans
Attention
Psychology
Value (mathematics)
Applied Psychology

Details

ISSN :
00219010
Volume :
31
Issue :
4
Database :
OpenAIRE
Journal :
The Journal of applied psychology
Accession number :
edsair.doi.dedup.....f7f0f44eb6af826df8897a1dba692fb9

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Authors Abstract Subjects Details