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Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand
- Source :
- Journal of Retailing and Consumer Services, Journal of Retailing and Consumer Services, Elsevier, 2017, 39, pp.43-53. ⟨10.1016/j.jretconser.2017.07.002⟩, Journal of Retailing and Consumer Services, 2017, 39, pp.43-53. ⟨10.1016/j.jretconser.2017.07.002⟩
- Publication Year :
- 2017
- Publisher :
- Elsevier BV, 2017.
-
Abstract
- International audience; This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically, the perceived authenticity of the products of the terroir store brand and its perceived value have a positive and significant influence on the attachment and behavioral loyalty of the regular buyers of this store brand and a positive and significant influence on the attachment of its occasional buyers. Trust in the retailer has a positive and significant impact on the behavioral loyalty of the regular buyers of this terroir store brand while perceived image of the store has only a positive and significant impact on the attitu-dinal loyalty of its occasional buyers.
- Subjects :
- media_common.quotation_subject
Attachment
IRG_AXE1
Terroir
Trust
Brand loyalty
Loyalty
Perception
0502 economics and business
Marketing
Store brand
media_common
business.industry
05 social sciences
Advertising
Authenticity
Product (business)
Brand management
Brand extension
Image
[SHS.GESTION]Humanities and Social Sciences/Business administration
ComputingMilieux_COMPUTERSANDSOCIETY
050211 marketing
business
050203 business & management
Subjects
Details
- ISSN :
- 09696989
- Volume :
- 39
- Database :
- OpenAIRE
- Journal :
- Journal of Retailing and Consumer Services
- Accession number :
- edsair.doi.dedup.....f7a5213406c5f151cafc4e440e3dde10