From paper-and-pencil to screen-and-keyboard : studies on the effectiveness of internet-based marketing research

Authors :: E.C. Deutskens
de Ruyter, Ko
Wetzels, Martin
Marketing & Supply Chain Management
RS: GSBE METEOR T1
RS: GSBE MSCM
Publication Year :: 2021
Publisher :: University of Maastricht, 2021.

Subjects :: Return on marketing investment
Marketing management
Digital marketing
business.industry
Computer science
Human–computer interaction
Business marketing
Marketing
business
Quantitative marketing research
Marketing research
Marketing strategy
Marketing science

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