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Mediating neoliberal capitalism: Affect, subjectivity and inequality
- Publication Year :
- 2018
- Publisher :
- Wiley, 2018.
-
Abstract
- In this paper we make an argument for why thinking critically about neoliberalism is important for media and communication studies. We advance a case for a critical media analysis that will take seriously the affective and psychic life of neoliberalism as an increasingly central means of governing and producing people’s desires, attachments, and modes of “getting by.” To illustrate our broader theoretical argument, we will discuss the contradictory neoliberal regulation of affective dispositions for women, which prescribe confidence or alternatively, the pleasing, lighthearted readiness to “not take the self too seriously.” We make a case for expanding our theoretical and conceptual vocabulary in order to foreground the relationship between neoliberalism, media and subjectivity in the maintenance of continuing inequalities.
- Subjects :
- Subjectivity
Linguistics and Language
Vocabulary
Communication
Self
media_common.quotation_subject
Feeling rules
05 social sciences
Communication studies
Neoliberalism
050801 communication & media studies
Capitalism
Language and Linguistics
Epistemology
0508 media and communications
050903 gender studies
Argument
Sociology
0509 other social sciences
media_common
Subjects
Details
- Language :
- English
- ISSN :
- 00219916
- Database :
- OpenAIRE
- Accession number :
- edsair.doi.dedup.....f643da74a7a80859f1146924fbc95bfe