Back to Search
Start Over
Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market
- Source :
- Sustainability, Vol 13, Iss 209, p 209 (2021), Sustainability, Volume 13, Issue 1
- Publication Year :
- 2021
- Publisher :
- MDPI AG, 2021.
-
Abstract
- Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the purpose of this paper was to investigate how sociodemographic factors explain consumers&rsquo<br />green purchase behavior. The differences between gender, age, education level, personal financial situation, and the number of children in the family were examined. To achieve the goal, we conducted a survey among 650 Polish consumers. Our findings suggest that all of the above-mentioned sociodemographic variables have an impact on awareness and purchasing behavior towards green products. Moreover, the results show that female consumers have more positive attitudes towards purchasing green products, than male consumers. Young consumers are skeptical about green products. A positive relationship was established between education and the acknowledgement of the dominance of one&rsquo<br />s own needs over the needs of the environment. The better the personal financial situation, the more people expressed their intention to buy green products. The paper shows the implications for marketing. In addition, our exploratory research shows future research directions based on findings from the point of view of green consumer behavior. The study is an in-depth analysis of the factors determining green purchasing behavior. It contributes to the current literature by strengthening the existing knowledge about the factors influencing green purchase behavior in developing countries.
- Subjects :
- Geography, Planning and Development
Exploratory research
green product
TJ807-830
Management, Monitoring, Policy and Law
TD194-195
Renewable energy sources
green purchase behavior
sociodemographic variables
0502 economics and business
GE1-350
Marketing
Emerging markets
intentions of purchasing green products
Consumer behaviour
Environmental effects of industries and plants
Renewable Energy, Sustainability and the Environment
05 social sciences
consumer
Purchasing
green marketing
Product (business)
Environmental sciences
Green marketing
Order (business)
Dominance (economics)
050211 marketing
Business
050203 business & management
Subjects
Details
- Language :
- English
- ISSN :
- 20711050
- Volume :
- 13
- Issue :
- 209
- Database :
- OpenAIRE
- Journal :
- Sustainability
- Accession number :
- edsair.doi.dedup.....f3ed49f3acac0ed1432cd8a5015ae125