Інтерактивна книга як сучасний видавничий продукт

Розглянуто особливості функціонування інтерактивної книги як сучасного видавничого продукту. Охарактеризовано основні види новітніх форм видань. Особливу увагу приділено основним етапам, специфіці створення, сутності, властивостям інтерактивної книги. Проаналізовано ступінь інтерактивності сучасних видавничих продуктів. Наведено приклади перших найпопулярніших інтерактивних книг різних видавництв, розглянуто їх унікальні можливості.Ключові слова: видавничий продукт, новітні видавничі технології, інтерактивна книга, онлайн-сервіси.
Relevance. Under the conditions of the emergence of the innovative information technologies of the third millennium, a new generation of people of the digital era has been developed. The young people are more and more interested in the up-to-date gadgets, but they detract their attention from meaningful and developing reading. In the context of the intense competition of reading and computer games, a communication tool that combines these two kinds of leisure is of great necessity. The publishing market offers a new product, the interactive book that successfully combines the current information technologies and content.The aim of this paper is to identify the essence, features and advantages of the interactive book as a modern communication medium.Research methodology. The author examines the features of the interactive book as an up-to-date publishing product. Special attention is paid to the specific character, essence of the interactive book and the main stages of its development.Results. The paper presents the features of the functioning of the interactive book, the main types of the new forms of publications. Particular attention is paid to the principal stages and specific character of developing the interactive book, its essence and features. The author presents and analyzes the examples of the first and the most popular interactive books of various publishing houses. The study also focuses on the great potential of the interactive book.Novelty. The author makes an attempt to analyze the interactive book as an up-to-date publishing product. The practical significance. The author analyzes the stages of developing interactive books, emphasizes the great potential of using this publishing product not only for entertainment, but also in the process of education as a training apparatus.Conclusion. The paper examines the features of the functioning of the interactive book as an up-to-date publishing product. The main types of the new forms of publications are characterized. Special attention is paid to the principal stages and the specific character of developing the interactive book, its essence and features. The author analyzes the degrees of the interactivity of up-to-date publishing products. The study presents the examples of the first and the most popular interactive books of various publishing houses and identifies their great potential. Keywords: interactive books, reading, up-to-date publishing products, information technologies, digital era, publishing market, publishing house, online services.