Supply and Demand of the Entry-level Job Competencies in the Hotel Industry

This study aimed to discover the supply and demand of entry-level job competencies, particularly from the perceptions of human resource managers in 4- and 5-star hotels. Also, the gap between the supply and demand of the entry-level job competencies were identified. This study applied the qualitative approach through a semi-structured interview and analyzed using a thematic analysis. Findings of this study showed that human resource managers perceived the competencies of fresh graduates supplied to the hotel industry in both positive and negative views were communication skill, technical skill, cognitive skill, and interpersonal skill. In contrast, the critical competencies demanded in the hotel industry for the entry-level job were interpersonal skill, communication skill, technical skill, leadership, information management, teamwork, and cognitive skill. Out of the four competencies supplied to the industry, the employers perceived only one positive competency was supplied to them, and the other three were regarded as insufficient. It is anticipated that the findings obtained from this study may enhance the collaboration between the hospitality industry and universities to bridge the competencies gap of fresh graduates.