The seven parameters of media clusters

A push of governments to foster the development of local media clusters is currently taking place. This newly emerged focus is responsible for cities, regions, nations and scholars investing in better understanding media clusters. Yet, there is no common method for mapping the phenomenon in terms of key variables. This article proposes a framework, in which empirical observations as well as theoretical considerations can be placed to fill the gap. The framework consists of seven parameters: place, proximity, population, profile, path-dependency, policy, and performance. These parameters unite several heterogeneous approaches towards media clusters into one common analysis framework.