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A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand
- Source :
- Sustainability; Volume 9; Issue 7; Pages: 1136, Sustainability, Vol 9, Iss 7, p 1136 (2017)
- Publication Year :
- 2017
- Publisher :
- MDPI AG, 2017.
-
Abstract
- With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line data and analyzed the data through descriptive analysis, factor analysis and correlation analysis. We found that Patagonia mainly uses organic, recycled, and traceable materials in their eco-product line development. We identified that the usage of eco-materials may significantly affect the number of color choices and product weight as well as gender difference, pattern design, product fit and online reviewers’ opinions at Patagonia. We argued that Patagonia should focus on functionality more than aesthetics in eco-design. We discussed how sustainable fashion firms should manage eco-design in the supply chain.
- Subjects :
- Engineering
sustainable fashion
Supply chain
lcsh:TJ807-830
Geography, Planning and Development
lcsh:Renewable energy sources
010501 environmental sciences
Management, Monitoring, Policy and Law
01 natural sciences
eco-design
product line analysis
Patagonia
sustainable supply chain
0502 economics and business
Domain analysis
Product (category theory)
Marketing
lcsh:Environmental sciences
0105 earth and related environmental sciences
lcsh:GE1-350
Descriptive statistics
Renewable Energy, Sustainability and the Environment
business.industry
lcsh:Environmental effects of industries and plants
05 social sciences
Fashion industry
Spring season
Advertising
lcsh:TD194-195
Sustainability
Correlation analysis
050211 marketing
business
Subjects
Details
- ISSN :
- 20711050
- Volume :
- 9
- Database :
- OpenAIRE
- Journal :
- Sustainability
- Accession number :
- edsair.doi.dedup.....dd89504e48f51be3d27e69780b76f22d