Heuristic‐based management (I): variation

Purpose – The paper considers model‐based management and, based on it, proposes a heuristic‐based management. This paper aims to assert that heuristic‐based management, for complex systems, a process of free variation, of pairs of models and actions – called organisational strategies, maximizes the chances of improving the system's performance in open environments.Design/methodology/approach – A conception of complex systems are introduced and characterized as open and self‐organising systems. Then, the proposal to heuristically use pairs of models and actions, called organisational strategies, to manage social systems based on evolutionary thought is supported. Subsequently, a computational experiment is proposed to show that, even in a simple framework, variation processes are required.Findings – The paper shows that two processes may be required to preserve self‐organising systems. This finding indicates that variation and selection processes, related to evolutionary thought, are necessary for managers...