Proyecto Titi: Teaching children that cotton‐top tamarins ( Saguinus oedipus ) are not appropriate pets

Cotton-top tamarins (Saguinus oedipus) are a critically endangered species found only in Colombia. Their survival is threatened by extensive habitat destruction and the illegal pet trade. Because many people in Colombia have a low level of awareness of cotton-top tamarins and even less understanding of the impacts that the illegal pet trade has on the species and its long-term survival, Proyecto Tití has developed a series of programs for children in rural elementary schools that introduce children to cotton-top tamarins. This study examines Proyecto Titi's efforts to reduce the desire to have a cotton-top tamarin as a pet with outcomes focused specifically on (1) creating an emotional connection between people and cotton-top tamarins, (2) identifying the feelings and understanding the challenges that cotton-top tamarin face when they are kept as pets, and (3) empowering students to make positive choices to help cotton-top tamarins. Both TITI KIDS and TITIRITIANDO programs helped students to (1) increase their knowledge of cotton-top tamarins, (2) understand the damage that the pet trade has on individual animals and the long-term survival of cotton-top tamarins and (3) provide practical actions that they can engage in to protect cotton-top tamarins for the future. Our hope is that students from our programs become advocates for conservation in their communities and assist in the long-term conservation activities to protect cotton-top tamarins in Colombia.