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The role of creativity in sustainable business

Authors :
Mindaugas Laužikas
Rasa Mokšeckienė
Vilnius University [Vilnius]
Source :
Entrepreneurship and Sustainability Issues, Entrepreneurship and Sustainability Issues, Entrepreneurship and Sustainability Center, 2013, 1 (1), pp.10-22. ⟨10.9770/jesi.2013.1(2)⟩, Entrepreneurship and sustainability issues 2013, Vol. 1 (1), p. 10-22., Entrepreneurship and Sustainability Issues, Vol 1, Iss 1, Pp 10-22 (2013)
Publication Year :
2013
Publisher :
HAL CCSD, 2013.

Abstract

International audience; The present article aims to examine a set of creativity-related concepts, dimensions, patterns, different ways and techniques of generating ideas, developing talents, funding opportunities as well as protecting intellectual property rights, and, in particular, how all these factors affect the economy and sustainable business. To continue, there is the importance of intercultural dialogue analysed while opening cooperation and partnership opportunities in various regions, mobility opportunities among artists as well as developing skills, creativity, innovations, and entrepreneurship. Entrepreneurship emerges as an important factor in a rapidly changing world of business and transforming creative ideas into a value-added. There is a significant number of university studies, creative businesses and/ or entrepreneurship programs tackled via presenting programs at universities, while the symbiosis 'Business-Arts' brings new colours to the image of creativity: investments in human resources, trainings, researches, lifelong learning and entrepreneurship open up new opportunities of merging arts and business and concentrating a wide range of artistic and business talents in one area (incubators and/ or clusters of arts) where arts and business complement each other. Thus, the research question: how does the creativity affect a sustainable business performance in Lithuania? A solid Global Entrepreneurship Monitor methodology and data mainly for the year of 2011 (including some newest trends for 2012) were used in order to light up the main problems and trends of enhancing the creativity in Lithuanian companies while creating a higher value-added and competitive advantage.

Subjects

Subjects :
0106 biological sciences
Knowledge management
Economics, Econometrics and Finance (miscellaneous)
0211 other engineering and technologies
02 engineering and technology
010501 environmental sciences
JEL: D - Microeconomics/D.D8 - Information, Knowledge, and Uncertainty/D.D8.D83 - Search • Learning • Information and Knowledge • Communication • Belief • Unawareness
01 natural sciences
JEL: A - General Economics and Teaching/A.A2 - Economic Education and Teaching of Economics/A.A2.A20 - General
Menas / Art
Lietuva (Lithuania)
JEL: J - Labor and Demographic Economics/J.J2 - Demand and Supply of Labor/J.J2.J24 - Human Capital • Skills • Occupational Choice • Labor Productivity
Management of Technology and Innovation
021105 building & construction
Economics
GE1-350
media_common
[SHS.STAT]Humanities and Social Sciences/Methods and statistics
4. Education
HD45-45.2
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility
[INFO.INFO-CE]Computer Science [cs]/Computational Engineering, Finance, and Science [cs.CE]
Public relations
JEL: D - Microeconomics/D.D2 - Production and Organizations/D.D2.D23 - Organizational Behavior • Transaction Costs • Property Rights
Kultūra / Culture
Creativity
sustainability
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M12 - Personnel Management • Executives
Executive Compensation
[SHS.ECO]Humanities and Social Sciences/Economics and Finance
[QFIN.ST]Quantitative Finance [q-fin]/Statistical Finance [q-fin.ST]
010601 ecology
JEL: A - General Economics and Teaching/A.A1 - General Economics/A.A1.A13 - Relation of Economics to Social Values
JEL: O - Economic Development, Innovation, Technological Change, and Growth/O.O3 - Innovation • Research and Development • Technological Change • Intellectual Property Rights/O.O3.O31 - Innovation and Invention: Processes and Incentives
Europos Sąjungos šalys (European Union countries)
Technological innovations. Automation
Entrepreneurship
media_common.quotation_subject
Lifelong learning
arts
JEL: L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L14 - Transactional Relationships • Contracts and Reputation • Networks
business development
Management, Monitoring, Policy and Law
entrepreneurship
Competitive advantage
Kūrybiškumas / Creativity
Tvarumas
Sustainable business
media_common.cataloged_instance
European Union
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M2 - Business Economics/M.M2.M21 - Business Economics
Business and International Management
European union
Human resources
creativity
0105 earth and related environmental sciences
[QFIN.GN]Quantitative Finance [q-fin]/General Finance [q-fin.GN]
business.industry
Verslas / Business
culture
Environmental sciences
New business development
JEL: D - Microeconomics/D.D2 - Production and Organizations/D.D2.D21 - Firm Behavior: Theory
JEL: L - Industrial Organization/L.L2 - Firm Objectives, Organization, and Behavior/L.L2.L26 - Entrepreneurship
business

Details

Language :
English
ISSN :
23450282
Database :
OpenAIRE
Journal :
Entrepreneurship and Sustainability Issues, Entrepreneurship and Sustainability Issues, Entrepreneurship and Sustainability Center, 2013, 1 (1), pp.10-22. ⟨10.9770/jesi.2013.1(2)⟩, Entrepreneurship and sustainability issues 2013, Vol. 1 (1), p. 10-22., Entrepreneurship and Sustainability Issues, Vol 1, Iss 1, Pp 10-22 (2013)
Accession number :
edsair.doi.dedup.....d4781b3ed3855670abf2d855aaac7f6f
Full Text :
https://doi.org/10.9770/jesi.2013.1(2)⟩