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Market Research Must Hold Executive Attention

Authors :
Frank R. Coutant
Source :
Journal of Marketing. 10:288
Publication Year :
1946
Publisher :
SAGE Publications, 1946.

Subjects

Subjects :
Marketing
Market research
business.industry
Executive attention
Business
Business and International Management

Details

ISSN :
00222429
Volume :
10
Database :
OpenAIRE
Journal :
Journal of Marketing
Accession number :
edsair.doi.dedup.....cfc7dc62cf0e3f5e8f3b88cb9dbffa55
Full Text :
https://doi.org/10.2307/1245264
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