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Some viable models for digital public-interest journalism
- Source :
- Dadun. Depósito Académico Digital de la Universidad de Navarra, Consejo Superior de Investigaciones Científicas (CSIC)
- Publication Year :
- 2021
- Publisher :
- Ediciones Profesionales de la Informacion SL, 2021.
-
Abstract
- The supply of public interest journalism that serves the needs of citizens in a democratic society has always been scarce in the media marketplace when compared with sensationalism, gossip, entertainment, propaganda, and misinformation. This scarce commodity, whose market value lies in its credibility and depends on costly investments of time and money in professional research, has frequently required a subsidy, which for more than a century was provided by advertising. Now that this subsidy has mostly been devoured by technological platforms such as Google and Facebook, the industry and profession are developing new models focused on user needs and wants with a trend toward public service rather than profit. This paper uses deductive and critical methodologies to identify the most promising business models used by media companies to counteract the decline in public-interest journalism. Our proposal is that an appropriate business model can be the best way to revitalize media companies. The research is based on Chesbrough’s business model framework applied to 20 leading digital news publications from 16 countries. In addition, we analyze how Covid-19 has impacted those business models.
- Subjects :
- Entrepreneurship
Commodity
050801 communication & media studies
Library and Information Sciences
Business model
Business models
Public interest
Transformation of journalism
Opportunities
0508 media and communications
Public interest journalism
0502 economics and business
Digital journalism
Marketing
Innovation
Paywalls, Subscriptions
Online journalism
Covid-19 impact
Low cost
Newspaper industry
05 social sciences
Sensationalism
Press's business
Subsidy
Freemium
Media transformation
Journalism
Public service
Business
Audience engagement
Nonprofit
050203 business & management
Information Systems
Subjects
Details
- ISSN :
- 16992407 and 13866710
- Database :
- OpenAIRE
- Journal :
- El profesional de la información
- Accession number :
- edsair.doi.dedup.....cfc7c8330e8b7e22ae3b997ba8835684