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Theatre graphics and graphic theatre : Zich's semantics in posters and publicity
- Source :
- Theatralia: Journal of Theatre Studies
- Publication Year :
- 2020
- Publisher :
- Masarykova univerzita, 2020.
-
Abstract
- The essay employs the concept of the 'semantic image' as articulated by Czech aesthetician Otakar Zich in his book The Aesthetics of Dramatic Art in order to outline how theatre publicity relates to theatre production and performance. Theatre graphics, posters, and other promotional materials contain images that substitute or compensate for what is not to be seen and heard onstage in form of 'technical images'; thus, these graphics condition the 'representational images' of dramatic locations.1 Publicity images can be also used to manipulate imagery associations related to actors as well as dramatic characters in order to facilitate their desired reception. This article focuses on the posters produced for Prague's National Theatre opera production of Tramvestie (2019) and two stagings of Peter Shaffer's Equus (1973, 2007) along with Alphonse Mucha's posters for Sarah Bernhardt.
- Subjects :
- Cultural Studies
History
Visual Arts and Performing Arts
Semantics (computer science)
business.industry
Computer science
media_common.quotation_subject
theatre poster
theatre publicity
theatre iconography
visual communication
graphic design
Otakar Zich
Ivo Osolsobě
Gilbert Lesser
Uli Weber
Jakub Gulyás
Alphonse Mucha
Sarah Bernhardt
06 humanities and the arts
Graphic design
divadelní plakát
divadelní reklama
divadelní ikonografie
vizuální komunikace
grafický design
060202 literary studies
Visual arts
060402 drama & theater
0602 languages and literature
Visual communication
Graphics
business
Publicity
0604 arts
media_common
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Theatralia: Journal of Theatre Studies
- Accession number :
- edsair.doi.dedup.....c9777cb5a1818fafb6f5a6660cd361f2