Typicality guides attention during categorical search, but not universally so

The degree to which an item is rated as being a typical member of its category influences an observer’s ability to find that item during word-cued search. However, there are conflicting accounts as to whether or not typicality affects attentional guidance to categorical items, or whether it affects some other aspect of the search process. In this study, we employed word-cued search and eye tracking to disentangle typicality effects on attentional guidance and target verification across differing category cue specificities (i.e., superordinate or basic-level cues), while also varying the degree of similarity between targets and non-targets. We found that typicality influenced attentional guidance when searchers were cued at the superordinate level (e.g., clothing). When cues were provided at the basic level (e.g., pants), typicality did not influence attentional guidance, and only affected target verification when there was featural similarity between targets and non-targets. When a searcher uses a target template comprising features cued at the basic level, therefore, target/non-target similarity produces interference that affects attentional guidance, but we did not find evidence that it also affects target verification.