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Social networks in the non-profit sector: Social support practices
- Source :
- Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP, International Review on Public and Nonprofit Marketing
- Publication Year :
- 2021
- Publisher :
- Springer Science and Business Media LLC, 2021.
-
Abstract
- This paper aims to analyze the adequacy of social support practices in the nonproft sector by users and representatives which are part of “Conselho Local de Ação Social (CLAS)” a non-proft organization located in the north of Portugal and focused on the prevention of social exclusion and poverty. A mixed methodological approach was used. A questionnaire was applied to social benefciaries. To complement the results, interviews with the entities that constitute the executive board of CLAS were conducted. It was possible to perceive the discrepancies on the social support provided and measure the assessment given by the entity responsible for the social network. Consequently, we could conclude that the benefciaries of the social response under research perceive a low level of social support received, as opposed to the institutions that perceive a high level of social support provided. This diference in support perception is refected in all the dimensions analyzed. This research supports executors and decision makers responsible for the implementation of local social support policies on the alignment of benefciaries’ expectations as well as contribute on the operation improvement of social networks. As for contributions to the practice, some practical suggestions are advised to social network operators, such as the need for more active listening with feedback for benefciaries, as well as a set of other measures to be implemented regularly in the medium and long term. Regarding contribution to the theory, it is important to mention that the present research is innovative and original as it contributes to clarify and expand the existing literature on social networks in the tertiary sector, based on the analysis of 5 different dimensions of social support. Furthermore, the authors intend to support the welfare of users of the social network under research by increasing the performance of the social network under analysis. info:eu-repo/semantics/publishedVersion
- Subjects :
- Social network
Marketing
Economics and Econometrics
Non-proft sector
Social exclusion
Poverty
business.industry
media_common.quotation_subject
Network
Public relations
Social support
Non-profit sector
Original Article
Active listening
business
Set (psychology)
Tertiary sector of the economy
Welfare
media_common
Subjects
Details
- ISSN :
- 18651992 and 18651984
- Volume :
- 18
- Database :
- OpenAIRE
- Journal :
- International Review on Public and Nonprofit Marketing
- Accession number :
- edsair.doi.dedup.....c5f6be6f1d3fc9057b5705a4cfbfc829